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Bashar Daas — Creative Director & Digital Artist
I build brands and the products they live in — and I make art under the name Bonfelle.
Most creative direction stops at the campaign. Mine keeps going into the interface, because an idea that can’t survive contact with the product isn’t finished. The art runs on the same current: identity, memory, and the way people change.
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Gulf Air — 75 Years
Gulf Air’s 75th anniversary identity: Arabic calligraphy and numerals merged into an emblem applied to the…
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Changan — The Shgardi
Changan Hunter campaign for Saudi Arabia inspired by the ‘Shgardi’, the local go-getter icon, told through…
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Changan — The Hunter
A fully AI-generated campaign for the Changan Hunter in Saudi Arabia, from visuals and video to…
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Bell Helmets — Smartlock
Creative direction for the launch of Smartlock, Bell Helmets’ new visor safety mechanism, for Racing Force…
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New work, process and stories from the studio.
